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Local services

For beauty salons, nail & brow studios

Fill tomorrow’s open chair from today’s before-and-after.

Ask for BOOK under the post. New clients get your price list, your booking calendar and a first-visit offer in their DMs — while you’re mid-appointment.

Try this flowSee the DM

On your own post, in minutes. 14-day free trial, no card. Needs an Instagram professional account.

01The problem

You can’t answer DMs with foils in your hands.

Before-and-afters get comments like “price?” and “do you have anything Friday?” — right when you’re busy with a client. Two hours later the moment’s gone, and last-minute openings stay empty because nobody saw the story in time.

02Three ways to use it

Posts you already make, each with a job to do.

  1. 1Comment BOOK

    Before/after carousel

    They get
    Price list and your booking calendar, with a first-visit discount.
    You learn
    Which treatments turn admiration into booking clicks.
  2. 2Comment SLOT

    Last-minute openings

    They get
    A direct link to tomorrow’s open times in your booking tool.
    You learn
    How quickly open slots get clicks — and whether a Friday post beats a Monday one.
  3. 3Comment NEW

    New treatment launch

    They get
    What the treatment involves, the price and the booking link.
    You learn
    Demand for the new service before you invest in more stock or training.

03How it works

Three steps, and the first one is a post you’ve already made.

  1. 1

    Pick the post

    Pick a before/after that already has “price?” in the comments.

  2. 2

    They comment BOOK

    A client comments BOOK — “appointment”, “price”, “available” count too.

  3. 3

    The DM does the rest

    Prices, calendar and your welcome offer land in their DMs right away.

04The flow

What your followers see.

This is the beauty salons starter exactly as it’s pre-filled. Swap in your link, change the words, keep the shape. Names and the click below are examples.

Try this flow
1 · On your post
your.business

A before/after, a new treatment, or last-minute openings.

your.business Comment BOOK for prices and the next open slots.

maya.k BOOK

1mReplyKeyword matched

joris_vd price please!

3mReplyKeyword matched

your.business Sent it to your DMs!

3mReply

2 · In their DMs
your.businessBusiness chat

Replied to your comment “BOOK”

Here’s the price list and our booking calendar. New clients get 15% off their first visit.

Book now
Click trackedExample
  1. Post:A before/after
  2. Keyword:BOOK
  3. Link:Book now

05The number that matters

Booking-calendar clicks

Postbooster tracks who clicked “Book now” per post. Appointments stay in your salon booking system; you see which posts and treatments send people there. Likes and views stay in Instagram — this is the number that tells you which posts are doing business.

06Questions

Good questions before you try it.

Is this allowed by Instagram?

Yes. Postbooster runs on Meta’s official Instagram API (Business Login for Instagram) and only messages people who commented on your post or messaged you first. It works inside Instagram’s messaging rules — private replies to comments and the messaging window that opens when someone reaches out — and sends are capped per day so your account behaves like a busy human, not a bot.

Does it connect to my booking system?

Link to any booking page — Treatwell, Fresha, Salonized, your own site. Postbooster tracks the click and forwards the client straight to it.

Can I send different prices per treatment?

Yes. Each post has its own trigger and message, so your brow post links to brow prices and your nails post to nails.

Will regulars get a “new client” discount message?

Only if they comment the keyword. You can also check sends in the approval queue before they go out, if you’d like to handle regulars personally.

How fast does the DM arrive?

Usually within seconds of the comment. Each plan has a daily send cap per account, so choose one that fits your busiest posts.

Flows for similar businesses

Tattoo shopsCommentBOOK→ carouselPhotographersCommentPRICES→ Open session guidePersonal trainers & fitness studiosCommentPLAN→ Get the plan

Try the beauty salons flow on your own post.

Pick a post, keep or change the BOOK keyword, paste your link — and the next comment gets it in their DMs.

Try this flowSee plans

14 days free · no card needed · continue with your Instagram professional account