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Creators & communities

For coaches & course creators

Your best lead magnet is one comment away.

Teach something useful, then say “comment GUIDE for the workbook.” Postbooster delivers it instantly, invites them to your masterclass, and shows you which topics grow the list that buys.

Try this flowSee the DM

On your own post, in minutes. 14-day free trial, no card. Needs an Instagram professional account.

01The problem

Value posts build trust. Then the trust leaks out of the bio link.

You give away real expertise in your carousels, and the comments say “so needed this.” But between “link in bio” and a landing page with an email form, most interested people drop off — and you can’t tell whether your mindset posts or your tactical posts bring the buyers.

02Three ways to use it

Posts you already make, each with a job to do.

  1. 1Comment GUIDE

    Teaching carousel

    They get
    The free workbook, with your masterclass linked underneath.
    You learn
    Which topics produce the most workbook opens and masterclass clicks.
  2. 2Comment AUDIT

    “Mistakes I see” reel

    They get
    A link to your application form or discovery-call calendar.
    You learn
    Who is problem-aware enough to apply, straight from the post that named their problem.
  3. 3Comment DOORS

    Launch-week announcement

    They get
    The enrolment link, with a follow-up nudge for anyone who hasn’t clicked, inside Instagram’s messaging window.
    You learn
    Your launch funnel per post: comment, open, enrolment-page click.

03How it works

Three steps, and the first one is a post you’ve already made.

  1. 1

    Pick the post

    Pick a teaching post that already gets “saving this” comments.

  2. 2

    They comment GUIDE

    A reader comments GUIDE — “free”, “workbook” and typos count.

  3. 3

    The DM does the rest

    The workbook lands in their DMs, with your next step right under it.

04The flow

What your followers see.

This is the coaches & course creators starter exactly as it’s pre-filled. Swap in your link, change the words, keep the shape. Names and the click below are examples.

Try this flow
1 · On your post
your.business

A teaching carousel or a “mistakes I see” reel.

your.business Comment GUIDE and I’ll send you the free workbook.

maya.k GUIDE

1mReplyKeyword matched

joris_vd free please!

3mReplyKeyword matched

your.business Sent it to your DMs!

3mReply

2 · In their DMs
your.businessBusiness chat

Replied to your comment “GUIDE”

Here’s the free workbook. If it helps, my next masterclass is linked inside.

Download the guide
Click trackedExample
  1. Post:A teaching carousel or a “mistakes I see” reel
  2. Keyword:GUIDE
  3. Link:Download the guide

05The number that matters

Masterclass and call bookings

Postbooster tracks workbook opens and masterclass or call-booking clicks per post. Registrations happen in your course or webinar tool; the funnel view shows where people drop off before that. Likes and views stay in Instagram — this is the number that tells you which posts are doing business.

06Questions

Good questions before you try it.

Is this allowed by Instagram?

Yes. Postbooster runs on Meta’s official Instagram API (Business Login for Instagram) and only messages people who commented on your post or messaged you first. It works inside Instagram’s messaging rules — private replies to comments and the messaging window that opens when someone reaches out — and sends are capped per day so your account behaves like a busy human, not a bot.

Can I collect email addresses?

Send people to your own opt-in page and collect it there — that keeps your email list in the tool you already use. Postbooster tracks who clicked through.

Should I gate it behind a follow?

You can with “follow to unlock”. It’s great for growing reach on a high-value freebie; for a sales-page link, leave it off so nobody hits friction at the wrong moment.

Can I test two versions of the DM?

Yes. A/B test the message — for example leading with the workbook versus leading with the masterclass — and compare clicks on the same post.

What happens when people reply with questions?

Replies show up in the Postbooster inbox next to what they clicked, so you can answer like a coach, not a help desk.

Flows for similar businesses

Paid communitiesCommentJOIN→ Claim my passPersonal trainers & fitness studiosCommentPLAN→ Get the planArtists, musicians & creatorsCommentLINK→ carousel

Try the coaches & course creators flow on your own post.

Pick a post, keep or change the GUIDE keyword, paste your link — and the next comment gets it in their DMs.

Try this flowSee plans

14 days free · no card needed · continue with your Instagram professional account