Skip to content
Postbooster
Start free
Big-ticket sales

For realtors & estate agents

Your listing reel just got 40 comments. Who actually wants a viewing?

Ask viewers to comment TOUR. Postbooster DMs each one the brochure, open viewing slots and a free valuation — and shows you which listing sent the buyers who clicked “Book a viewing”.

Try this flowSee the DM

On your own post, in minutes. 14-day free trial, no card. Needs an Instagram professional account.

01The problem

“Price?” is not a lead until someone answers it.

A good listing reel fills up with “price?”, “still available?” and tagged partners — usually while you’re in a viewing. By the time you reply that evening, the buyer has booked with the agency that answered first. And you still can’t tell which listings bring serious buyers versus curious neighbours.

02Three ways to use it

Posts you already make, each with a job to do.

  1. 1Comment TOUR

    New listing reel

    They get
    Brochure, floor plan and a link to pick a viewing slot, as a swipeable carousel.
    You learn
    Which listings get brochure opens versus actual viewing-slot clicks.
  2. 2Comment VALUE

    Just-sold carousel

    They get
    A “What’s my home worth?” card linking to your valuation request form.
    You learn
    How many future sellers each sale surfaces — your listing pipeline, not just your buyers.
  3. 3Comment OPEN

    Open-house announcement

    They get
    Address and time slots, plus a same-day nudge for people who reply but haven’t picked a slot.
    You learn
    Who opened the time slots, so you know who to call personally.

03How it works

Three steps, and the first one is a post you’ve already made.

  1. 1

    Pick the post

    Pick a listing reel you’ve already posted. No new content needed.

  2. 2

    They comment TOUR

    A buyer comments TOUR — or “tour pls”, “viewing?”, “brochure” — and it’s caught.

  3. 3

    The DM does the rest

    They get the brochure, viewing slots and a valuation card in their DMs within seconds.

04The flow

What your followers see.

This is the realtors starter exactly as it’s pre-filled. Swap in your link, change the words, keep the shape. Names and the click below are examples.

Try this flow
1 · On your post
your.business

A new listing reel or a just-sold carousel.

your.business Comment TOUR and I’ll DM you the full brochure and viewing slots.

maya.k TOUR

1mReplyKeyword matched

joris_vd viewing please!

3mReplyKeyword matched

your.business Sent it to your DMs!

3mReply

2 · In their DMs
your.businessBusiness chat

Replied to your comment “TOUR”

Thanks for your interest! Here’s everything on this home.

Full brochureFloor plan, photos and specs
Open brochure
Book a viewingPick a slot that suits you
Book a viewing
What’s my home worth?Free valuation in 48 hours
Get a valuation
Click trackedExample
  1. Post:A new listing reel or a just-sold carousel
  2. Keyword:TOUR
  3. Link:Book a viewing

05The number that matters

Viewing requests per listing

Postbooster counts clicks on “Book a viewing” per post and per person. The booking itself lands in your calendar tool, so you compare listings by the buyers they actually moved. Likes and views stay in Instagram — this is the number that tells you which posts are doing business.

06Questions

Good questions before you try it.

Is this allowed by Instagram?

Yes. Postbooster runs on Meta’s official Instagram API (Business Login for Instagram) and only messages people who commented on your post or messaged you first. It works inside Instagram’s messaging rules — private replies to comments and the messaging window that opens when someone reaches out — and sends are capped per day so your account behaves like a busy human, not a bot.

Can I use a different carousel per listing?

Yes. Each post gets its own trigger, so the TOUR on the canal-house reel sends that brochure and the TOUR on the new-build sends another. The dashboard keeps them apart.

Will buyers know it’s automated?

The message is yours, written in your voice, and it arrives from your own account. Many agents say so openly (“Here’s everything on this home”) and pick up the conversation personally in the inbox when a buyer replies.

Does it work with my booking tool?

Any link works — Calendly, your agency site, a PDF brochure. Postbooster wraps it in a tracked link so you can see who clicked, then forwards them to your page.

What if someone comments on an old listing that’s sold?

Pause or edit that trigger, or point it at your “just sold, here’s what’s similar” page instead. The comment still becomes a lead in your audience list.

Flows for similar businesses

Interior buildersCommentQUOTE→ carouselCar dealershipsCommentDRIVE→ carouselPhotographersCommentPRICES→ Open session guide

Try the realtors flow on your own post.

Pick a post, keep or change the TOUR keyword, paste your link — and the next comment gets it in their DMs.

Try this flowSee plans

14 days free · no card needed · continue with your Instagram professional account