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Big-ticket sales

For venues, planners, florists & wedding pros

Every “are you free on our date?” gets an answer tonight.

Ask couples to comment DATE. They get your brochure, a link to check availability and your real-wedding stories in their DMs — before they message the next supplier on their list.

On your own post, in minutes. 14-day free trial, no card. Needs an Instagram professional account.

01The problem

Engaged couples enquire with five suppliers at once.

A couple planning a wedding is comparing you with four others, usually late at night. If your reply arrives on Monday, you’re already on the “maybe” pile. And the dreamy styled shoot that got the most likes might not be the post that brings in bookings — you just can’t tell.

02Three ways to use it

Posts you already make, each with a job to do.

  1. 1Comment DATE

    Wedding highlight reel

    They get
    Brochure, a check-your-date link and real weddings, as a carousel.
    You learn
    Which weddings and styles drive date checks, not just saves.
  2. 2Comment PACKAGE

    Styled shoot

    They get
    The package that shoot represents, with pricing guide.
    You learn
    Which package couples are drawn to before they ever email you.
  3. 3Comment VISIT

    Open day or venue tour

    They get
    The open-day sign-up link and what to expect on the day.
    You learn
    Sign-up clicks per post — which content makes couples want to visit.

03How it works

Three steps, and the first one is a post you’ve already made.

  1. 1

    Pick the post

    Pick a wedding you’ve already shared that couples love.

  2. 2

    They comment DATE

    A couple comments DATE — “available?”, “price”, “brochure” count too.

  3. 3

    The DM does the rest

    Your brochure and date-check link arrive in their DMs straight away.

04The flow

What your followers see.

This is the wedding suppliers starter exactly as it’s pre-filled. Swap in your link, change the words, keep the shape. Names and the click below are examples.

Try this flow
1 · On your post
your.business

A highlight from a recent wedding, a styled shoot, or a venue tour.

your.business Comment DATE to check if we’re free on your wedding day.

maya.k DATE

1mReplyKeyword matched

joris_vd price please!

3mReplyKeyword matched

your.business Sent it to your DMs!

3mReply

2 · In their DMs
your.businessBusiness chat

Replied to your comment “DATE”

Congratulations! Here’s our 2027 brochure and a link to check your date.

2027 brochurePackages and what’s included
Open brochure
Check your dateSee if we’re free
Check my date
Real weddingsStories from our couples
See weddings
Click trackedExample
  1. Post:A highlight from a recent wedding
  2. Keyword:DATE
  3. Link:Check my date

05The number that matters

Date-check enquiries

Postbooster counts clicks on “Check my date” and brochure opens per post and per couple. Enquiries land in your own form or CRM, where you close them. Likes and views stay in Instagram — this is the number that tells you which posts are doing business.

06Questions

Good questions before you try it.

Is this allowed by Instagram?

Yes. Postbooster runs on Meta’s official Instagram API (Business Login for Instagram) and only messages people who commented on your post or messaged you first. It works inside Instagram’s messaging rules — private replies to comments and the messaging window that opens when someone reaches out — and sends are capped per day so your account behaves like a busy human, not a bot.

My brochure is a PDF. Does that work?

Yes. Link to the PDF on your site or a file host; Postbooster tracks the click and opens the brochure.

Isn’t an automated reply a bit impersonal for weddings?

The first reply is instant and in your words — that’s what couples notice. When they write back, you take over in the inbox, knowing exactly what they’ve already looked at.

Can I follow up with couples who didn’t open the brochure?

Yes. A delayed follow-up goes only to people who haven’t clicked, inside Instagram’s messaging window.

We’re a team — can several people see the leads?

Leads, clicks and replies live in one dashboard, so whoever handles enquiries sees each couple’s history in the audience list and inbox.

Try the wedding suppliers flow on your own post.

Pick a post, keep or change the DATE keyword, paste your link — and the next comment gets it in their DMs.

14 days free · no card needed · continue with your Instagram professional account