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For restaurants, bars & hospitality

The dish went viral. Did the tables fill?

Ask for TABLE under the post. Guests get this week’s menu, the reservation link and your events page in their DMs — during service, when nobody has time to reply.

On your own post, in minutes. 14-day free trial, no card. Needs an Instagram professional account.

01The problem

Instagram fills up at 19:00. So does the kitchen.

Your best posts get “where is this?”, “do you take bookings?” and tagged friends planning dinner — right in the middle of service. Nobody replies until tomorrow, and the group chat has already picked somewhere else. The reach turns into foot traffic by luck, not by design.

02Three ways to use it

Posts you already make, each with a job to do.

  1. 1Comment TABLE

    New dish or weekend special

    They get
    This week’s menu, reservation link and private-dining card.
    You learn
    Which dishes and nights drive reservation clicks.
  2. 2Comment EVENT

    Event night announcement

    They get
    Event details and the ticket or booking link.
    You learn
    Interest per event, early enough to plan staff and stock.
  3. 3Comment GROUP

    Group or private-dining post

    They get
    Your group menu and a private-dining enquiry form.
    You learn
    How many big-table enquiries Instagram sends you.

03How it works

Three steps, and the first one is a post you’ve already made.

  1. 1

    Pick the post

    Pick a dish reel that’s already getting tagged friends.

  2. 2

    They comment TABLE

    A guest comments TABLE — “book”, “menu”, “reserve” count too.

  3. 3

    The DM does the rest

    Menu and reservation link land in their DMs, mid-service or not.

04The flow

What your followers see.

This is the restaurants & hospitality starter exactly as it’s pre-filled. Swap in your link, change the words, keep the shape. Names and the click below are examples.

Try this flow
1 · On your post
your.business

A new dish, the weekend special, or an event night.

your.business Comment TABLE and we’ll send you the menu and booking link.

maya.k TABLE

1mReplyKeyword matched

joris_vd book please!

3mReplyKeyword matched

your.business Sent it to your DMs!

3mReply

2 · In their DMs
your.businessBusiness chat

Replied to your comment “TABLE”

We’d love to have you! Here’s this week’s menu and a booking link.

This week’s menuSpecials and seasonal dishes
See menu
Reserve a tableBook in under a minute
Reserve
Events & private diningBirthdays, teams, tastings
Plan an event
Click trackedExample
  1. Post:A new dish
  2. Keyword:TABLE
  3. Link:Reserve

05The number that matters

Reservation clicks per post

Postbooster tracks clicks on “Reserve” per post and per guest. Covers are booked in your reservation system; you see which posts send people to it. Likes and views stay in Instagram — this is the number that tells you which posts are doing business.

06Questions

Good questions before you try it.

Is this allowed by Instagram?

Yes. Postbooster runs on Meta’s official Instagram API (Business Login for Instagram) and only messages people who commented on your post or messaged you first. It works inside Instagram’s messaging rules — private replies to comments and the messaging window that opens when someone reaches out — and sends are capped per day so your account behaves like a busy human, not a bot.

Does it work with my reservation system?

Any booking link works — your own site, OpenTable, TheFork, Resy, a WhatsApp link. Postbooster tracks the click and forwards guests there.

Can I change the menu every week?

Link to a menu page you update yourself, and the DM always sends the current one. Or edit the card in Postbooster in a minute.

Will it reply to “looks delicious 😍”?

No. Only comments with your keyword (or close spellings) get a DM, so compliments stay compliments.

We have two locations.

Connect both Instagram accounts on the Pro plan (up to 3 accounts) and see them side by side.

Try the restaurants & hospitality flow on your own post.

Pick a post, keep or change the TABLE keyword, paste your link — and the next comment gets it in their DMs.

14 days free · no card needed · continue with your Instagram professional account