For car dealerships & independent traders
Book the test drive before they scroll to the next dealer.
Film the walkaround, ask for DRIVE in the comments. Buyers get full specs, a test-drive link and a trade-in valuation in their DMs — and you see which cars are pulling people in.
On your own post, in minutes. 14-day free trial, no card. Needs an Instagram professional account.
DRIVE on walkaround of a new arrival
Workflow · version 1
01The problem
“Still available?” at 22:40 is a buyer. By morning it’s a browser.
Walkaround reels get “price?”, “mileage?” and “still available?” at all hours. The sales team replies when they’re back on the floor, by which time the buyer has messaged three other dealers. And there’s no clean way to see which stock generates real interest on Instagram.
02Three ways to use it
Posts you already make, each with a job to do.
- 1Comment DRIVE
Walkaround of a new arrival
- They get
- Specs and price, a test-drive booking link and a trade-in valuation, as cards.
- You learn
- Interest per car — spec views versus test-drive clicks.
- 2Comment DEAL
Weekend deals reel
- They get
- A carousel of the cars in the reel, each with its own stock link.
- You learn
- Which models people actually open, to plan next month’s stock.
- 3Comment TRADE
“What’s your car worth?” post
- They get
- Your trade-in valuation form.
- You learn
- Trade-in leads per post — tomorrow’s used stock and next month’s buyers.
03How it works
Three steps, and the first one is a post you’ve already made.
- 1
Pick the post
Choose a walkaround reel of a car on the lot.
- 2
They comment DRIVE
A buyer comments DRIVE — “price”, “info”, “available” count too.
- 3
The DM does the rest
Specs, test-drive link and trade-in offer arrive as tappable cards.
04The flow
What your followers see.
This is the car dealerships starter exactly as it’s pre-filled. Swap in your link, change the words, keep the shape. Names and the click below are examples.
A walkaround reel of a car that just arrived.
your.business Comment DRIVE to get the specs and book a test drive.
maya.k DRIVE
1mReplyKeyword matched
joris_vd price please!
3mReplyKeyword matched
your.business Sent it to your DMs!
3mReply
Replied to your comment “DRIVE”
Great choice! Here are the full specs and a link to book your test drive.
- Post:A walkaround reel of a car that just arrived
- Keyword:DRIVE
- Link:Book test drive
05The number that matters
Test drives requested per car
Postbooster tracks clicks on “Book test drive” per post and per person. The appointment lands in your dealer system; you see which stock earns it. Likes and views stay in Instagram — this is the number that tells you which posts are doing business.
06Questions
Good questions before you try it.
Is this allowed by Instagram?
Yes. Postbooster runs on Meta’s official Instagram API (Business Login for Instagram) and only messages people who commented on your post or messaged you first. It works inside Instagram’s messaging rules — private replies to comments and the messaging window that opens when someone reaches out — and sends are capped per day so your account behaves like a busy human, not a bot.
What happens when the car is sold?
Switch that post’s trigger to send your current stock page or similar cars instead. The comment still lands in your audience list as a lead.
Can salespeople take over the conversation?
Yes. When a buyer replies, it lands in the Postbooster inbox with the car they asked about and what they clicked.
Do we need to post every car?
No. Use it on your best-performing reels; one strong walkaround can bring enquiries for weeks.
We run several locations. Can we connect all accounts?
Pro connects up to 3 Instagram accounts and Max up to 10, all in one dashboard.
Flows for similar businesses
Try the car dealerships flow on your own post.
Pick a post, keep or change the DRIVE keyword, paste your link — and the next comment gets it in their DMs.
14 days free · no card needed · continue with your Instagram professional account