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For portrait, family & brand photographers

Let your gallery send the session guide for you.

Ask for PRICES in the comments. Everyone gets your session guide — packages, what to wear, how to book — in their DMs, and you see which galleries turn admirers into clients.

Try this flowSee the DM

On your own post, in minutes. 14-day free trial, no card. Needs an Instagram professional account.

01The problem

You’re editing. Your inbox is filling with “how much?”

A behind-the-scenes reel brings dozens of “love this, how much?” comments while you’re culling a shoot. Copy-pasting your prices into each DM takes the evening, and mini-session announcements sell out slower than they should because people never get the link.

02Three ways to use it

Posts you already make, each with a job to do.

  1. 1Comment PRICES

    Finished session gallery

    They get
    Your session guide with packages and what-to-wear tips.
    You learn
    Which kind of session people are pricing up most.
  2. 2Comment MINI

    Mini-session announcement

    They get
    The mini-session booking link, with dates and what’s included.
    You learn
    How fast each date’s slots get clicks — so you know when to open more.
  3. 3Comment BRAND

    Behind-the-scenes reel

    They get
    Your brand-shoot enquiry form for business clients.
    You learn
    How much commercial work your BTS content attracts.

03How it works

Three steps, and the first one is a post you’ve already made.

  1. 1

    Pick the post

    Choose a gallery or BTS reel that’s already out.

  2. 2

    They comment PRICES

    Someone comments PRICES — “price”, “book”, “session” count too.

  3. 3

    The DM does the rest

    Your session guide lands in their DMs with the booking link inside.

04The flow

What your followers see.

This is the photographers starter exactly as it’s pre-filled. Swap in your link, change the words, keep the shape. Names and the click below are examples.

Try this flow
1 · On your post
your.business

A behind-the-scenes reel or a finished session gallery.

your.business Comment PRICES and I’ll send you my session guide.

maya.k PRICES

1mReplyKeyword matched

joris_vd price please!

3mReplyKeyword matched

your.business Sent it to your DMs!

3mReply

2 · In their DMs
your.businessBusiness chat

Replied to your comment “PRICES”

Here’s my session guide with packages and what to wear. Mini-sessions open next month!

Open session guide
Click trackedExample
  1. Post:A behind-the-scenes reel or a finished session gallery
  2. Keyword:PRICES
  3. Link:Open session guide

05The number that matters

Session-guide opens to bookings

Postbooster tracks guide opens and booking-link clicks per post and per person. Bookings and contracts stay in your studio software; you see where clients came from. Likes and views stay in Instagram — this is the number that tells you which posts are doing business.

06Questions

Good questions before you try it.

Is this allowed by Instagram?

Yes. Postbooster runs on Meta’s official Instagram API (Business Login for Instagram) and only messages people who commented on your post or messaged you first. It works inside Instagram’s messaging rules — private replies to comments and the messaging window that opens when someone reaches out — and sends are capped per day so your account behaves like a busy human, not a bot.

Can I send different guides for families and weddings?

Yes. Each post has its own trigger, so a family gallery sends the family guide and a wedding gallery sends the wedding one.

Do clients have to follow me?

Only if you turn on “follow to unlock”. For price guides most photographers leave it off; for a free posing guide it can be a nice reach boost.

What if I only want to reply to certain people?

Use the approval queue: Postbooster drafts the DM and you approve or skip each one.

Does it work on old posts?

Yes. Add a trigger to any existing post and add “comment PRICES” to the caption or a pinned comment.

Flows for similar businesses

Wedding suppliersCommentDATE→ carouselBeauty salonsCommentBOOK→ Book nowRealtorsCommentTOUR→ carousel

Try the photographers flow on your own post.

Pick a post, keep or change the PRICES keyword, paste your link — and the next comment gets it in their DMs.

Try this flowSee plans

14 days free · no card needed · continue with your Instagram professional account